Experience the beauty of Hangzhou's West Lake park walk, and get an exclusive first taste of CHAGEE, the premium milk tea brand set to launch in Korea in 2026. West Lake is more than just a body of water; it's a vast space where nature and culture converge, offering a sense of peace just by strolling through it.
What Was the Hangzhou West Lake Park Walk Experience Like?
The walking paths around Hangzhou's West Lake are well-maintained and stretch for about 9.3 miles (15 km) around its perimeter, making it incredibly easy to explore. The route is mostly flat with gentle slopes, so anyone can comfortably discover the lake's stunning natural scenery and historical sites. The landscape, a harmonious blend of lake, gardens, forests, and cultural relics, felt like stepping into a painting. Its designation as a UNESCO World Heritage site highlights the exceptional balance between nature and human artistry. The clear, sunny weather made the vibrant scenery even more breathtaking. Discovering Korean signage along the way added a pleasant surprise.
Why is CHAGEE Milk Tea Gaining Attention in Asia?
CHAGEE, a premium tea brand founded in China in 2017, has rapidly expanded to over 4,000 stores globally, earning it the nickname 'The Starbucks of the East.' Unlike typical bubble teas, CHAGEE focuses on the 'Real Tea + Fresh Milk' concept, emphasizing deep, natural tea flavors brewed from actual tea leaves. Its less sweet, clean taste makes it a popular alternative to coffee, and the sophisticated store interiors enhance the experience of tea culture.
What Does CHAGEE Jasmine Milk Tea Taste Like?
CHAGEE's signature Jasmine Milk Tea (Bo·Ya Jasmine Green Milk Tea) offers a harmonious blend of subtle floral notes and the creamy smoothness of fresh milk. It features a deep, sophisticated flavor profile derived from green tea leaves naturally infused with jasmine flower essence, rather than artificial scents. With a less sweet and lighter taste than many bubble teas, it's perfect for enjoying the pure essence of tea. As a bestseller with hundreds of millions of cups sold, it's a drink that tea lovers are sure to appreciate.
When Can We Expect CHAGEE in Korea?
CHAGEE is currently preparing for its launch in the Korean market, with store openings planned for the second quarter of 2026 in areas like Gangnam, Yongsan, and Sinchon. The concept of a 'less sweet, clean taste' and 'premium tea' is expected to resonate well, particularly with the younger demographic in Korea. It's highly recommended for those seeking a light and fragrant alternative to coffee, or for individuals who enjoy traditional teas like green tea or oolong. However, those who prefer intensely sweet bubble teas might find it a bit too subtle.
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